The Retail Computer Group | Customer Connect

NCR Customer Connect is a powerful integrated email marketing system helping you grow your business by driving sales. This email marketing engine, which integrates with your NCR CounterPoint POS system, offers features and capabilities above and beyond standard email marketing tools.

• Leverage customer data to do targeted marketing

• Design campaigns to build your brand and create new sales

opportunities

• Use reporting tools to refine marketing for maximal return

• Decrease advertising spending while increasing its effectiveness

• Create recurring campaigns such as new customer welcomes, loyalty program statements, and birthday emails

Create Recurring Email Campaigns

Welcome new customers, send birthday offers, or tell customers you miss them. Set up the campaign one time and going forward it will be sent out automatically.

See Sales Results

Closed-loop reporting allows you to see how many customers came in and made a purchase

Update Email Lists Automatically

With shared information, adding new customers or updating existing customer information at the point of sale will automatically update your email lists.

Target Emails to Specific Groups of Customers

Segment Customers into Meaningful Groups

Use customer information and purchase history from your NCR CounterPoint system to set up customer segments, such as VIPs, loyalty card members, or purchasers of specific products. Leverage this information to target your campaigns to customer needs and preferences

Retailers use NCR Customer Connect to set up segments that are relevant to their business, increasing campaign response rates.

Popular categories include:

• Purchase history

• Birth month or day

• Gender

• Where a customer shops

• When he or she last made a purchase

• Category or item purchased

• Loyalty program membership

• Current loyalty point balance

• Zip code

• Customer category